Projects
Here are some of the projects I've worked on, showcasing my skills in web analytics implementation and optimization.
Complete Google Analytics 4 setup for a major e-commerce platform, including enhanced e-commerce tracking, conversion funnels, and custom reporting.
Google Tag Manager implementation for a SaaS platform with custom event tracking, user journey analysis, and real-time reporting dashboard.
A/B testing framework and conversion tracking setup for an online retailer, resulting in 25% increase in conversion rates.
Custom data pipeline connecting multiple analytics platforms with BigQuery, enabling unified reporting and advanced analysis.
Comprehensive testing framework using Google Optimize and custom tracking, managing 50+ concurrent experiments across multiple websites.
Custom dashboard and reporting solution using Google Data Studio and Looker, providing actionable insights for marketing teams.