# Peter Šutarík — Marketing Analytics & Automation Specialist

> I help B2B companies fix broken marketing measurement so they know which campaigns drive revenue. Specialties: server-side tracking (sGTM), GA4 implementation, Google Tag Manager, Meta Conversions API, Google Ads offline conversions, B2B attribution, and AI workflow automation. Based in Slovakia, working worldwide. Content is available in English and Slovak (/sk/).

## Key pages

- [Home](https://petersutarik.com/): Services overview — marketing measurement, server-side tracking, attribution
- [Fix My Tracking](https://petersutarik.com/fix-my-tracking/): Productized conversion-tracking fix service
- [Marketing Measurement Assessment](https://petersutarik.com/marketing-measurement/): Free 15-question self-assessment of tracking accuracy
- [AI Automation Audit](https://petersutarik.com/audit/): Free AI-guided audit that scores which manual workflows to automate
- [Clients](https://petersutarik.com/clients/): Selected client work and case studies
- [Contact](https://petersutarik.com/contact/): Get in touch

## Blog — English

- [Pinterest Tag Setup and the Conversions API](https://petersutarik.com/blog/pinterest-tag-setup-conversions-api/): Your Pinterest tag is probably under-counting conversions. This guide covers setup, the Conversions API, deduplication, and how to verify it all works.
- [TikTok Pixel Helper: Debugging Tracking That Won't Fire](https://petersutarik.com/blog/tiktok-pixel-helper-debugging-tracking/): The TikTok Pixel Helper says your pixel is installed, but Events Manager shows nothing. Here is the debug workflow I use to find and fix silent failures.
- [Google Analytics UTM Parameters: Naming Conventions](https://petersutarik.com/blog/utm-naming-conventions-google-analytics/): A campaign tracking template and naming convention for google analytics utm parameters that keeps your data clean six months after you set it up.
- [What Are UTM Parameters? The No-Nonsense Guide](https://petersutarik.com/blog/what-are-utm-parameters-guide/): What are UTM parameters, how do they work in URLs, and why does bad tagging poison your analytics? A practical guide with examples and naming rules.
- [Marketing Mix Modeling for Mid-Size Budgets](https://petersutarik.com/blog/marketing-mix-modeling-mid-size-budgets/): Marketing mix modeling is no longer reserved for enterprise brands. Here is how mid-size teams can build credible models without a six-figure consulting bill.
- [Multi-Touch Attribution Model: When It Is Worth It](https://petersutarik.com/blog/multi-touch-attribution-model-when-worth-it/): A multi-touch attribution model can transform budget decisions or waste months of setup. Here is how to decide whether your business actually needs one.
- [Marketing Attribution Models Explained (and Which to Trust)](https://petersutarik.com/blog/marketing-attribution-models-explained/): Every marketing attribution model tells a different story about what drove your revenue. Here is how to pick the right one and stop misallocating budget.
- [Looker Studio Pro vs Free: What You Actually Get](https://petersutarik.com/blog/looker-studio-pro-vs-free/): Looker Studio Pro costs $9 per user per project per month. Here is what that buys you, what stays free, and how to decide whether the upgrade is worth it.
- [Build a Looker Studio Dashboard That Answers Real Questions](https://petersutarik.com/blog/ga4-looker-studio-dashboard-guide/): Most Looker Studio dashboards look good but answer nothing. Here is how to build a GA4 Looker Studio dashboard that drives actual marketing decisions.
- [What Is Looker Studio? A Marketer's Guide](https://petersutarik.com/blog/what-is-looker-studio-marketers-guide/): What is Looker Studio and why should marketers care? A practical guide to Google's free BI tool -- what it does, where it breaks, and how to use it well.
- [Google Tag Manager Training: A Self-Study Roadmap](https://petersutarik.com/blog/google-tag-manager-training-self-study-roadmap/): A structured google tag manager training roadmap for marketers who want to stop guessing and start building reliable containers that produce trustworthy data.
- [Setting Up Google Tag Manager Correctly: The Guide](https://petersutarik.com/blog/setting-up-google-tag-manager-correctly/): Most sites think Google Tag Manager is installed. Most are wrong. A step-by-step guide to setting up Google Tag Manager so every tag actually fires.
- [Google Tag Manager ID: What It Means and How to Find It](https://petersutarik.com/blog/google-tag-manager-id-find-it/): Your google tag manager id is the key that connects your site to your container. Here is what it means, where to find it, and what breaks when it is wrong.
- [Google Tag Manager Snippet: Head vs Body Placement](https://petersutarik.com/blog/google-tag-manager-snippet-head-vs-body-placement/): Placing the Google Tag Manager snippet in the wrong spot silently breaks tracking. Here is where it goes, why it matters, and what goes wrong when you guess.
- [Google Analytics Conversion Tracking: The GA4 Import Trap](https://petersutarik.com/blog/import-ga4-conversions-google-ads/): Importing GA4 conversions into Google Ads seems easy until numbers double. A decision framework for google analytics conversion tracking that avoids the trap.
- [First-Party Data Marketing: Collect, Model, Activate](https://petersutarik.com/blog/first-party-data-marketing-playbook/): A three-phase first party data marketing playbook that turns the data you already collect into signals ad platforms can actually use for bidding and targeting.
- [Google Ads Conversion API: Server-Side Import](https://petersutarik.com/blog/google-ads-conversion-api-server-side-import/): The Google Ads Conversion API is moving to the Data Manager API. Here is what changed, what breaks if you ignore the deadline, and how to migrate.
- [Snapchat Conversions API: Server-Side Setup Guide](https://petersutarik.com/blog/snapchat-conversions-api-server-side-setup/): The Snapchat Conversions API sends events server-side, bypassing browser limits. This guide covers setup, deduplication, and event match quality.
- [Your Google Ads Conversion ID: Find It and Fix It](https://petersutarik.com/blog/google-ads-conversion-id-find-fix/): Your Google Ads conversion ID connects clicks to revenue. Learn where to find it, how it differs from the label, and why wrong IDs silently break tracking.
- [What a Google Tag Manager Consultant Does](https://petersutarik.com/blog/what-a-google-tag-manager-consultant-does/): A google tag manager consultant does more than install snippets. Here is what the work actually looks like and when hiring one pays for itself.
- [GA4 Recommended Events: Which Ones to Implement](https://petersutarik.com/blog/ga4-recommended-events-which-to-implement/): GA4 recommended events unlock built-in reports and future features, but only if you implement the right ones with correct parameters. Here is how to prioritize.
- [When Do You Actually Need Consent Mode? A Decision Guide](https://petersutarik.com/blog/consent-mode-decision-guide/): Not every site needs Google consent mode. This guide covers which scenario requires an advertiser to implement it and when you can safely skip it entirely.
- [Google Tag Manager API: Automate Tag Deployments](https://petersutarik.com/blog/google-tag-manager-api-automating-deployments/): How to use the Google Tag Manager API to automate tag deployments, enforce naming conventions, and manage containers at scale without clicking through the UI.
- [The GTM Data Layer: How to Push Events the Right Way](https://petersutarik.com/blog/gtm-data-layer-push-events-right-way/): Most GTM data layer implementations I audit are structurally broken. Here is how to push events, time them correctly, and avoid the mistakes that corrupt data.
- [Google Tag Manager Alternative: Do You Even Need GTM?](https://petersutarik.com/blog/google-tag-manager-alternative-comparison/): Not every stack needs GTM. This google tag manager alternative comparison covers open-source and commercial tag management systems so you pick the right one.
- [How to Add Users to Google Tag Manager the Right Way](https://petersutarik.com/blog/google-tag-manager-user-management-permissions/): Learn how to add users to Google Tag Manager with the correct permissions so your container stays clean, secure, and audit-ready from day one.
- [Google Tag Manager Best Practices: Naming & Governance](https://petersutarik.com/blog/google-tag-manager-best-practices-naming-governance/): A google tag manager best practices checklist for naming conventions, folder structure, permissions, and version control that keeps containers clean at scale.
- [Twitter Conversion Tracking: Pixel + Conversion API Setup](https://petersutarik.com/blog/x-twitter-conversion-tracking-pixel-conversion-api/): Twitter conversion tracking breaks silently. Here is how to set up the X pixel and Conversion API together so your ad spend data actually matches reality.
- [LinkedIn Conversion Tracking: Insight Tag vs CAPI](https://petersutarik.com/blog/linkedin-conversion-tracking-insight-tag-vs-capi/): LinkedIn conversion tracking breaks silently in B2B. Compare the Insight Tag and Conversions API side by side and learn which setup you actually need.
- [First-Party Data Examples: What Counts and How to Use It](https://petersutarik.com/blog/first-party-data-examples/): Concrete first-party data examples across five categories, with the exact activation path for each. Know what counts and how to make it work for your ads.
- [First-Party vs Third-Party Data: A Practical Comparison](https://petersutarik.com/blog/first-party-vs-third-party-data/): First-party data vs third-party data is not an academic debate. This comparison breaks down what each type actually means for your tracking and ad spend.
- [What Is First-Party Data? Your Most Reliable Signal](https://petersutarik.com/blog/what-is-first-party-data/): What is first-party data and why does it matter now? This guide covers the definition, types, real examples, and how to collect it as third-party signals fail.
- [Next JS Google Tag Manager: Load It Once, Fire It Right](https://petersutarik.com/blog/next-js-google-tag-manager-guide/): Most Next JS Google Tag Manager installs either double-fire on route changes or miss navigations entirely. Here is how to load it once and track every page.
- [Add Google Tag Manager to Webflow the Right Way](https://petersutarik.com/blog/add-google-tag-manager-to-webflow-the-right-way/): Step-by-step guide to add Google Tag Manager to Webflow the right way so every tag fires once, forms track, and your data stays trustworthy.
- [Google Tag Manager Wix: Install It Without Breaking](https://petersutarik.com/blog/google-tag-manager-wix-install-guide/): Most Google Tag Manager Wix setups silently break because of missing noscript tags, duplicate containers, or SPA routing. Here is how to fix it.
- [Google Tag Manager Squarespace: Conversion Tracking](https://petersutarik.com/blog/google-tag-manager-squarespace-conversion-tracking/): Most Google Tag Manager Squarespace setups miss conversions because code injection skips checkout. Here is how to install GTM and track purchases correctly.
- [Conversions API vs Meta Pixel: Do You Actually Need Both?](https://petersutarik.com/blog/meta-pixel-vs-conversions-api-do-you-need-both/): Conversions API vs Meta Pixel is not an either-or question for most advertisers. Here is how to decide which setup matches your stack and budget.
- [What Is the Conversions API? A Plain-English Guide](https://petersutarik.com/blog/what-is-conversions-api-guide/): What is the Conversions API, why it matters more than the pixel alone, and how server-side tracking recovers the conversions your browser tags keep losing.
- [Google Ads Offline Conversion Tracking: Import CRM Deals](https://petersutarik.com/blog/google-ads-offline-conversion-tracking-crm-import/): Google Ads offline conversion tracking connects CRM-closed deals back to the click that started them. A guide to GCLID capture, storage, and import.
- [Enhanced Conversions for Leads: CRM Deals to Google Ads](https://petersutarik.com/blog/enhanced-conversions-for-leads-google-ads/): Enhanced conversions for leads let you tie CRM-closed deals back to Google Ads clicks without relying on GCLIDs alone. A practical setup and strategy guide.
- [Google Ads Conversion Rate Optimization Starts Here](https://petersutarik.com/blog/google-ads-conversion-rate-optimization-tracking/): Google ads conversion rate optimization only works when your data is trustworthy. Here is how to fix the tracking that feeds your bidding and benchmarks.
- [Google Tag Manager Checker: Tools and a Debug Checklist](https://petersutarik.com/blog/google-tag-manager-checker-debug-checklist/): A hands-on google tag manager checker workflow covering the tools, extensions, and step-by-step checklist I use to debug and audit every GTM container.
- [Google Ads Conversion Label: Find It, Fix It](https://petersutarik.com/blog/google-ads-conversion-label-fix/): A wrong Google Ads conversion label silently breaks your tracking and wastes ad spend. Here is how to find the right label and fix the one you have.
- [Google Tag Manager in WordPress: Install It Right](https://petersutarik.com/blog/google-tag-manager-wordpress-install-guide/): Most sites install Google Tag Manager in WordPress via a plugin that injects code in the wrong place or breaks on updates. Here is how to do it properly.
- [LinkedIn Conversions API: Server-Side Tracking for B2B](https://petersutarik.com/blog/linkedin-conversions-api-server-side-tracking/): The LinkedIn Conversions API lets you bypass browser limitations and send conversion data server-side. Here is how to set it up without breaking attribution.
- [Google Tag Manager Triggers: 5 Silent Misconfigurations](https://petersutarik.com/blog/google-tag-manager-triggers-misconfigurations/): Most broken tracking traces back to Google Tag Manager triggers. Here are the five misconfigurations I find in almost every audit and how to fix each one.
- [Google Tag Manager Shopify: Tracking That Fires](https://petersutarik.com/blog/google-tag-manager-shopify-conversion-tracking/): A hands-on Google Tag Manager Shopify setup guide covering data-layer mapping, checkout tracking and server-side forwarding that actually fires.
- [The Conversions API Gateway Explained](https://petersutarik.com/blog/conversions-api-gateway-explained/): The conversions API gateway lets you send server-side events to Meta without writing code. Here is how it works, when it helps, and when it falls short.
- [What Is Server-Side Tracking? A Plain-English Guide](https://petersutarik.com/blog/what-is-server-side-tracking/): What is server side tracking, why it matters for your ad spend, and how it recovers the conversions your browser pixels are quietly dropping.
- [GA4 Events: Parameters, Custom Events & Common Mistakes](https://petersutarik.com/blog/ga4-event-tracking-parameters-custom-events-mistakes/): Most GA4 events setups I audit are leaking data through wrong parameters, misnamed events, or missing key event toggles. Here is how to get it right.
- [Server Side Tracking Tools: Stape vs Google Cloud Run](https://petersutarik.com/blog/server-side-tracking-tools-stape-vs-cloud-run/): Comparing the two dominant server side tracking tools for GTM: Stape managed hosting versus self-hosted Google Cloud Run. Costs, architecture, and trade-offs.
- [Marketing Measurement for Long B2B Sales Cycles](https://petersutarik.com/blog/marketing-measurement-long-b2b-sales-cycles/): B2B sales cycles break standard marketing measurement. Learn how to connect CRM data, import offline conversions, and build a plan that ties pipeline to spend.
- [GA4 BigQuery Export Setup and First Attribution Queries](https://petersutarik.com/blog/ga4-bigquery-export-setup-attribution-queries/): Step-by-step GA4 BigQuery export setup: connect the link, understand the nested schema, and run your first attribution queries with real SQL.
- [What Is a Data Layer and Why Tracking Breaks Without One](https://petersutarik.com/blog/what-is-a-data-layer-tracking/): A data layer is the structured bridge between your website and your tags. Without one, tracking silently breaks. Here is how it works and how to get it right.
- [Cross-Domain Tracking in GA4: The Complete Guide](https://petersutarik.com/blog/cross-domain-tracking-ga4-complete-guide/): Cross-domain tracking in GA4 breaks more often than it works. This guide covers setup, GTM configuration, iframe edge cases, and the fixes I use in audits.
- [GA4 Conversion Tracking: Setup + 5 Common Failures](https://petersutarik.com/blog/ga4-conversion-tracking-setup-common-failures/): Most GA4 conversion tracking setups leak data from day one. Here is how to configure key events correctly and fix the five failures I see in every audit.
- [GA4 vs Google Ads Conversions: Why They Don't Match](https://petersutarik.com/blog/ga4-google-ads-conversion-discrepancy-fix/): Your GA4 and Google Ads conversion numbers rarely agree. Here is why the GA4 Google Ads conversion discrepancy happens and how to close the gap for good.
- [First-Party Data Strategy After the Cookie U-Turn](https://petersutarik.com/blog/first-party-data-strategy-cookie-uturn/): Google kept cookies in Chrome, but your first-party data strategy still determines measurement quality. Here is what actually changed and what to do next.
- [Google Enhanced Conversions: Setup Guide for 2026](https://petersutarik.com/blog/google-enhanced-conversions-setup-guide/): Google enhanced conversions recover conversion data lost to cookie restrictions and consent gaps. A hands-on guide to setup, verification, and common mistakes.
- [Google Analytics Audit Checklist for GA4](https://petersutarik.com/blog/ga4-tracking-audit-checklist/): A hands-on google analytics audit checklist covering the ten areas where GA4 data quietly breaks -- consent gaps, self-referrals, event chaos, and more.
- [Google Consent Mode v2: Implementation Guide](https://petersutarik.com/blog/google-consent-mode-v2-implementation-guide/): Google consent mode v2 recovers conversion data lost to cookie banners -- but only if implemented correctly. A hands-on guide to setup, modeling, and testing.
- [Meta Conversions API: Setup, Deduplication & EMQ](https://petersutarik.com/blog/meta-conversions-api-setup-deduplication-emq/): Your Meta pixel is missing conversions. The Meta Conversions API recovers them -- but only if deduplication and Event Match Quality are set up correctly.
- [Server-Side Tracking: A Complete Guide for 2026](https://petersutarik.com/blog/server-side-tracking-complete-guide/): Why browser pixels are quietly losing 30-50% of your conversions — and how server-side tracking (sGTM, Meta CAPI, Google Enhanced Conversions) recovers them. A practical guide to architecture, cost, and the mistakes that waste the whole effort.
- [Google Ads Conversion Tracking: Complete Setup Guide](https://petersutarik.com/blog/google-ads-conversion-tracking-guide/): A hands-on guide to Google Ads conversion tracking that actually works in 2026 -- from tag setup and enhanced conversions to offline imports and testing.
- [B2B Conversion Tracking: Why Conventional Measurement Fails (and How to Fix It)](https://petersutarik.com/blog/b2b-conversion-tracking-guide/): Most B2B companies track marketing like an e-commerce store — and then kill the campaigns that actually win deals. Here's why lead tracking misleads you, and the offline-conversion setup that fixes it.
- [Building a Personal AI Assistant: My Complete Tech Stack, Skills & Automations](https://petersutarik.com/blog/ai-assistant-tech-stack/): A full technical breakdown of my AI assistant — from morning briefings to automated invoicing. Custom skills, Gmail integration, memory system, and the workflows that save me hours every week.
- [Building an MCP Server So My AI Assistant Can Send Invoices](https://petersutarik.com/blog/idoklad-mcp-server-claude-code/): I built a custom MCP server that connects Claude Code to my invoicing system. Now my AI assistant can create invoices, track payments, and check revenue — all from the terminal.
- [Clawdbot: The AI Assistant That Texts You First](https://petersutarik.com/blog/clawdbot-ai-assistant/): What if your AI assistant lived in WhatsApp, remembered everything about your life, and texts you first? Meet Clawdbot — a self-hosted AI that acts more like a proactive colleague than a chatbot.
- [Build iOS Apps From Your iPhone: Remote Development with Claude Code](https://petersutarik.com/blog/remote-ios-development-iphone/): Set up a complete remote iOS development workflow using SSH, Tailscale, and Claude Code—build apps from anywhere using just your phone.
- [Ralph Loop: Autonomous AI Development That Works While You Sleep](https://petersutarik.com/blog/ralph-loop-autonomous-ai/): Discover how Ralph Wiggum transforms Claude Code into an autonomous developer that iterates toward solutions without human intervention—and when to use it.
- [Beyond the Browser: The Enterprise Guide to Terminal-Based AI Agents](https://petersutarik.com/blog/ai-terminal-workflow/): Move beyond browser-based AI tools and unlock enterprise-grade terminal AI agents with proper governance, security, and team workflows.

## Blog — Slovak (Slovenčina)

- [Nastavenie Google Tag Managera: Kompletný návod](https://petersutarik.com/sk/blog/nastavenie-google-tag-manager-spravne/): Väčšina webov si myslí, že má Google Tag Manager nainštalovaný. Väčšina sa mýli. Návod krok za krokom, aby sa každý tag skutočne spustil a dáta boli kompletné.
- [GA4 Recommended Events: Ktoré Implementovať](https://petersutarik.com/sk/blog/ga4-recommended-events-ktore-implementovat/): GA4 recommended events odomykajú vstavané reporty, ale iba ak implementujete tie správne so správnymi parametrami. Tu je návod, ako prioritizovať.
- [Kedy potrebujete consent mode? Rozhodovací sprievodca](https://petersutarik.com/sk/blog/consent-mode-rozhodovaci-sprievodca/): Nie každá stránka potrebuje Google consent mode. Tento sprievodca vysvetľuje, v ktorých scenároch ho musí inzerent implementovať a kedy ho môžete vynechať.
- [GTM best practices: pomenovanie a governance](https://petersutarik.com/sk/blog/gtm-best-practices-pomenovanie-governance/): Kontrolny zoznam GTM best practices -- pomenovacie konvencie, struktura priecinkov, opravnenia a sprava verzii, ktore udrzia kontajnery prehladne.
- [GTM triggery: 5 tichych chyb, ktore rozbiju tracking](https://petersutarik.com/sk/blog/gtm-triggery-ticho-chyby-ktore-rozbiju-tracking/): Vacsina problemov s meranim zacina v triggeroch Google Tag Managera. Tu je pat najcastejsich chyb, ktore nachadzam pri kazdom audite, a ako ich opravit.
- [GA4 eventy: parametre, custom events a chyby](https://petersutarik.com/sk/blog/ga4-eventy-parametre-custom-events-chyby/): Väčšina GA4 implementácií, ktoré auditujem, stráca dáta kvôli zlým parametrom, nesprávnym názvom eventov alebo chýbajúcim key events. Tu je návod, ako to nastaviť správne.
- [Marketing Measurement pre dlhe B2B predajne cykly](https://petersutarik.com/sk/blog/marketing-measurement-dlhe-b2b-predajne-cykly/): B2B predajne cykly rozbijaju bezne meranie marketingu. Naucte sa prepojit CRM data, importovat offline conversions a naviazat pipeline na spend.
- [GA4 BigQuery Export: Nastavenie a atribucne dotazy](https://petersutarik.com/sk/blog/ga4-bigquery-export-nastavenie-atribucne-dotazy/): Kompletny navod na prepojenie GA4 s BigQuery -- pochopte vnorenu schemu, nastavte export a spustite prve atribucne SQL dotazy na realnych datach.
- [Čo je data layer a prečo bez neho tracking zlyhá](https://petersutarik.com/sk/blog/co-je-data-layer-preco-tracking-zlyha/): Data layer je štruktúrované rozhranie medzi webom a tagmi. Bez neho sa tracking ticho rozbije. Vysvetľujeme, ako funguje a ako ho správne nastaviť.
- [Cross-Domain Tracking v GA4: Kompletny sprievodca](https://petersutarik.com/sk/blog/cross-domain-tracking-ga4-kompletny-sprievodca/): Cross-domain tracking v GA4 sa rozbije castejsie, nez funguje. Sprievodca pokryva nastavenie, GTM konfiguraciu, iframe edge cases a opravy z auditov.
- [GA4 konverzie: nastavenie a 5 najcastejsich chyb](https://petersutarik.com/sk/blog/ga4-konverzie-nastavenie-najcastejsie-chyby/): Vacsina GA4 konverznych nastaveni prichadza o data od prveho dna. Nastavte key events spravne a opravte pat chyb, ktore nachadzam pri kazdej kontrole.
- [GA4 vs Google Ads konverzie: Prečo čísla nesedia](https://petersutarik.com/sk/blog/ga4-vs-google-ads-konverzie-preco-cisla-nesedia/): GA4 a Google Ads takmer nikdy neukazujú rovnaký počet konverzií. Vysvetľujem, prečo vzniká tento rozdiel a ako ho znížiť na minimum -- krok za krokom.
- [First-Party Data stratégia po cookie obrate](https://petersutarik.com/sk/blog/first-party-data-strategia-po-cookie-obrate/): Google ponechal cookies v Chrome, no kvalitu merania stále určuje vaša first-party data stratégia. Čo sa naozaj zmenilo a aké sú ďalšie kroky.
- [Google Enhanced Conversions: Kompletny navod 2026](https://petersutarik.com/sk/blog/google-enhanced-conversions-nastavenie/): Google enhanced conversions zachrania konverzne data stratene kvoli cookie obmedzeniam a suhlasu. Navod na nastavenie, overenie a najcastejsie chyby.
- [GA4 Audit: Kontrolný Zoznam na 10 Oblastí](https://petersutarik.com/sk/blog/ga4-audit-kontrolny-zoznam/): Praktický kontrolný zoznam na audit Google Analytics 4 -- desať oblastí, kde sa dáta potichu kazia: consent medzery, self-referraly, chyby v eventoch a ďalšie.
- [Google Consent Mode v2: Návod na implementáciu](https://petersutarik.com/sk/blog/google-consent-mode-v2-implementacia/): Google consent mode v2 zachráni konverzné dáta stratené cookie bannermi -- ale len ak je správne implementovaný. Praktický návod na nastavenie, modelovanie a testovanie.
- [Meta Conversions API: Nastavenie, Deduplication a EMQ](https://petersutarik.com/sk/blog/meta-conversions-api-nastavenie-deduplication-emq/): Váš Meta pixel prichádza o konverzie. Meta Conversions API ich dokáže zachytiť -- ale len ak máte správne nastavenú deduplication a Event Match Quality.
- [Google Ads konverzie: Kompletný návod na meranie](https://petersutarik.com/sk/blog/google-ads-konverzie-kompletny-navod/): Praktický návod na meranie konverzií v Google Ads v roku 2026 -- od základného tagu cez enhanced conversions až po offline importy a testovanie.
- [Osobný AI asistent: Kompletný tech stack, skills a automatizácie](https://petersutarik.com/sk/blog/ai-assistant-tech-stack/): Kompletný technický rozbor môjho AI asistenta — od ranných briefingov po automatickú fakturáciu. Custom skills, Gmail integrácia, pamäťový systém a workflow, ktoré mi šetria hodiny každý týždeň.
- [Server-Side Tracking: Kompletný Sprievodca pre Slovenské Firmy](https://petersutarik.com/sk/blog/server-side-tracking-kompletny-sprievodca/): Kompletný sprievodca server-side trackingom (sGTM) pre slovenské firmy. Ako zvýšiť presnosť merania konverzií v GA4, Meta CAPI a Google Ads o 20-50%.
- [B2B Tracking: Prečo klasické meranie nefunguje a čo s tým](https://petersutarik.com/sk/blog/b2b-tracking-preco-klasicke-meranie-nefunguje/): Väčšina B2B firiem na Slovensku meria marketing rovnako ako e-shop. Výsledok? Rušia kampane, ktoré fungujú, a investujú do tých, čo neprinášajú zákazníkov. Pozrite sa, ako to napraviť.
- [Ako som vytvoril MCP server, aby mi AI asistent posielal faktúry](https://petersutarik.com/sk/blog/idoklad-mcp-server-claude-code/): Vytvoril som vlastný MCP server, ktorý prepája Claude Code s mojím fakturačným systémom. Teraz môj AI asistent vytvára faktúry, sleduje platby a kontroluje tržby — všetko z terminálu.
- [Clawdbot: AI asistent, ktorý vám napíše prvý](https://petersutarik.com/sk/blog/clawdbot-ai-assistant/): Čo keby váš AI asistent žil vo WhatsApp, pamätal si všetko o vašom živote a napíše vám prvý? Predstavte si Clawdbot — self-hostovaný AI, ktorý sa správa skôr ako proaktívny kolega než chatbot.
- [Vývoj iOS Aplikácií z iPhonu: Vzdialený Vývoj s Claude Code](https://petersutarik.com/sk/blog/remote-ios-development-iphone/): Nastavte si kompletný workflow pre vzdialený iOS vývoj pomocou SSH, Tailscale a Claude Code—vytvárajte aplikácie odkiaľkoľvek len s telefónom.
- [Ralph Loop: Autonómny AI Vývoj, Ktorý Pracuje Zatiaľ Čo Spíte](https://petersutarik.com/sk/blog/ralph-loop-autonomous-ai/): Objavte, ako Ralph Wiggum transformuje Claude Code na autonómneho vývojára, ktorý iteruje smerom k riešeniam bez ľudského zásahu—a kedy ho použiť.
- [Za hranicami prehliadača: Podnikový sprievodca terminálovými AI agentmi](https://petersutarik.com/sk/blog/ai-terminal-workflow/): Presuňte sa za hranice AI nástrojov v prehliadači a odomknite podnikové terminálové AI agenty so správnym riadením, bezpečnosťou a tímovými workflow.

## About the author

- Peter Šutarík — freelance web/marketing analytics consultant (GA4, GTM, server-side tracking, BigQuery)
- LinkedIn: https://www.linkedin.com/in/peter-sutarik/
- X (Twitter): https://x.com/PeterSutarik
- YouTube: https://www.youtube.com/@peter-sutarik
- Email: hello@petersutarik.com